Design explorations and final style frames for the red velvet and soft and chunky flavors of Chips Ahoy! This project emphasized the concept of 'made with an exclamation point. Every frame had to be bold and unique in style, rendering, and color. More details can be found at http://brandnewschool.com/projects/made-with
Chips Ahoy! "Made With !"
A triangle has a shape of 'infinite stairs' from MC Escher to represent redundant routines that people use to get to places. Using Uber, provides an alternate and private route to get to places. Using isometric dimension and simple geometric shapes is to show the over all picture of how Uber can alternate someone's lifestyle.
American Contemporary Theatre
Rebranding 'A Contemporary Theatre' with the new name, "American Contemporary Theatre' and designing an Identity. The logo is inspired by theatre masks that represent the duality of drama genre. The identity applies through seasonal, educational, and institutional posters.
American Contemporary Theatre_rebranding title video
Mr. Nobody is a film about making choices in life. We visualized Nemo, the main character, struggling through different life choices he makes. Every decision and people he encounters in life results in completely different lifestyles. We translated his internal conflicts through metaphorical forms.
Mr. Nobody opening title
Style frames I made for Carefree design pitch at Brand New School using simple graphic shapes to create scenes where women needs feminine hygiene products.
Style frames made for 'Patagonia' which is an outdoor wear company. The initial concept is to reveal the grow of nature made in 3D wherever the light hits in artificial space.
Graphic interpretation of my physical discomfort performed in tryptic layout. My personal physical discomforts are sensitivity to bright light, getting goose bumps to apple bites, and allergic reaction to furs. These reactions are taken to abstract forms and produced in graphic elements.
Humans of Los Angeles/ HOLA
A documentary based on people in Los Angeles with their short interviews regarding how they think of LA.
People were randomly asked to do interviews on the streets and their inputs are collaged to shape this whole documentary. Questions are “What do you think about LA?” and “What would you do if you can change one thing in LA?” The footages are shot with Canon 6D mostly in downtown, Hollywood, and Santa Monica to catch the overall mood and lifestyles of the city.